Threads Narrows Gap with X in Mobile User Growth While Bluesky Lags Behind

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2025-07-08 00:31:01

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Threads, Mark Zuckerberg's mobile-centric alternative to Elon Musk's X, reached 115.1 million daily active users on phones in June—just 32 million shy of X's mobile audience. The platform's 127.8% year-over-year growth starkly contrasts with X's 15.2% decline in the same period.

Desktop usage tells a different story: X dominates with 145.8 million daily visits compared to Threads' meager 6.9 million. The disparity reflects divergent user habits—Twitter loyalists favor browsers, while Instagram-trained Threads users engage in quick mobile scrolls.

Bluesky, despite a 372.5% surge in daily active users to 4.1 million, remains a niche contender. Its 37 million total registrations pale against Threads' and X's scale, though its rapid growth hints at untapped potential.

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